One of the biggest complaints we get when talking with potential clients who are currently using oil or solvent based stains and lacquers, but want to switch to water, is grain raise. When applying water-based products to wood, the wood will do what it is ingrained in its chemistry to do. (Pun fully intended) The grain raises and leaves the wood feeling rough and unfinished.
There are all sorts of solutions for remedying this, but most of them are more sanding and more coats of product. Three or four coats of finish ought to take care of that, with dry time and sanding between each, of course. While this works, it comes at a cost. You are wasting your valuable time doing something multiple times to get a product you can be proud of. In this business, time is money. It is really easy to start losing money on a job when processes have to be repeated for any reason. We are not interested in wasting time or money. I can't imagine you would be either.
At AMS we produce and use a water-based preconditioner on raw wood as soon as it's through the doors. Our preconditioner acts like hairspray did in the eighties. The water draws up the grain into an upright position, and the resins then freeze them in that position. The wood can then be sanded to a very smooth surface that will take stain evenly and create minimal grain raise. We suggest using 180 grit sandpaper, and Norton Champagne has been our best friend in this journey. It has a tougher, more fibrous backing that resists ripping and can handle large jobs. Using our products, you can get a typical sized house done with just a couple sheets. Because of the high volume of resins in all our products, you get a more smooth coat in much less time.
When our preconditioner is used, you can stain and seal over wet stain, sand it once more, and finish it with a smooth, beautiful finish - every time. You don't need any extra coats with AMS Products.
I know that you folks that have been using your oil and solvent bases for decades are going to naturally be uncomfortable with the changes that come with switching to water. That's why when we get a new customer or even an interested one, we will come there with our product and our own sprayers to show you not only how well our stuff works, but also how to use them. If it means a few days of training and prep, we're with you. We want each of our customers to have the best chance for massive growth. We really enjoy seeing people thrive. Not just so we can get more business, but because we care. We're small enough to know what it's like to have a budget, and we love seeing people becoming flexible in theirs because of the savings we help create.
If you are resistant to switching to water, give us a call. You might just be surprised how simple the transition can be. We don't just produce and sell our products; we use them. We know exactly how they behave and will never feed you a line to make a sale. Integrity is number one, and we work hard for our customers. We're looking forward to talking with you.